About Me
You can call me Domenique, Dom, or Astro’s Mom. I create engaging ways to educate, inspire, and foster community. Prior to Salesforce I’ve worked on creative ideas for companies like lynda.com, Andreessen Horowitz, LVMH, IBM, BMW/Designworks, Walt Disney Co, Yahoo! and many more.
Summary
Creative direction, interactive design and education, mobile interface solutions, identity design, illustration, icon design, and print collateral for projects big and small.
2024-
Executive Creative Director, Brand Design, Characters, and Culture
Salesforce | San Francisco, CA
2020-2024
Vice President, Executive Creative Director, Trailhead and Trailblazers
Salesforce | San Francisco, CA
2017-2020
Senior Creative Director, Trailhead
Salesforce | San Francisco, CA
2012-2017
Creative Director, Developer Marketing
Salesforce | San Francisco, CA
Hands-on Creative Director and Founding Member, Trailhead. Responsible for Trailhead and Audience Relations Creative Teams.
I work with our internal teams and external agencies to develop creative ideas into websites, online and print resources, marketing promotions, and event experiences.
Marketing & Community
I led the branding exercise to evolve our developer community to the current Salesforce Developers community, which serves 4 million developers. I created branding for the Salesforce User & Developer groups by working with the community teams to design a cohesive look that would appeal to such a diverse community. I keep our Developer Evangelism team looking good by supporting their efforts with creative and consistent collateral.
Under my leadership, the team created Astro, our beloved community mascot. I've led every iteration: Astro has not only been an astronaut but also a woodland critter, racecar driver, scientist, and a yeti. Astro is designed to appeal to a global community, and helps our audience aspire to become anything they want to be. Astro now has Friends: Codey the Bear, Cloudy the Goat, Einstein, Brandy the Fox, Hootie McOwlface, Koa the Dog, Appy the Bobcat, Blaze the Wolf, and Ruth the Elephant. They join Max the Mule and the beloved SaaSy. We also created Friends of the Forest Earnie Badger and Meta the Moose <3.
With a passionate team I helped to bring Trailhead into the world, which is the fun way to learn Salesforce. I led the creation of the Trailhead brand and identity that you see online, at Salesforce events, and on a whole bunch of schwag. As Trailhead continues to evolve, so does the brand, and I steward that process.
For Events
I'm always thinking about how to make our events better, even when I'm not actively working on them. For over 4 years I've worked with our Global Trailhead Events team to create engaging on-site event experiences and collateral for Dreamforce, TrailheaDX, Salesforce World Tours, hackathons, worldwide developer meetups, and other global events. I ensure that all our events have a cohesive look and feel and incorporate a whole lot of fun.
1994-2012
Freelance Art Direction & Design
Domenique Sillett Graphic Design | Los Angeles and San Francisco, CA
Art Direction, Graphic Design, Brand and Identity
Clients/projects include: Andreessen Horowitz, Aol, BabyCenter, Betfair, Charles Schwab, Diageo, Findery, IMPAC Medical Systems, Location Labs, Louis Vuitton/LVMH, Lynda.com, Matrix Partners, Microsoft, Symantec, Walt Disney Studios, Yahoo! and more.
2/2013-6/2015
Interactive Creative Director
J. Walter Thompson Specialized Communications | San Francisco, CA
Leadership role within the digital group of fast-paced agency. Worked closely with Group Creative Director and Copywriters. Creation and execution of graphic, interface, multimedia, branding and identity design. Presentation to clients, mentorship and training of design staff, and direction of graphic production. Participation within work teams in multiple cities and two countries. Consulting on department process and qualifying design interview candidates.
Projects include AT&T Wireless, Diageo, HCA Houston, Hilton Hotels, KLA-Tencor, Sony Ericsson, Starbucks
10/1999-12/2000
Art Director
Angry Monkey | San Francisco, CA
Art Direction, Graphic Design, Brand and Identity
Projects include Lego, New Line Cinema, Wildbrain.com
7/1998-10/1999
Senior Designer
Razorfish, Inc. | San Francisco, CA
Art Direction and Graphic Design
Projects include Acer Computers, Barclays Global Investors, beautyscene.com, eBay, e-Coupons, Excite, Microsoft, Petopia.com
10/1996-7/1998
Designer
Organic Online, Inc. | San Francisco, CA
Graphic Design
Clients include Broderbund Software, Creative Labs, Colgate-Palmolive, Homegrocer.com, Kimberly-Clark, Kotex, Nike
Education
1999-1994
Art Center College of Design | Pasadena, CA
Bachelor of Fine Arts, Illustration with 9th Term Honors
Assistant to Instructor Lynda Weinman
1990-1991
Pratt Institute | Brooklyn, NY
Fine Art Foundation
Recognition
2018 | Recipient, Salesforce Laulima Employee Award
2017 | Recipient, February Woman of the Month, Salesforce
2008 | Contributor, Adobe (Client Website)
2005 | Winner, JWTSC Ensemble Award (Diageo), J.Walter Thompson Specialized Communications
2005 | Finalist, Employment Marketing Awards (Diageo), J.Walter Thompson Specialized Communications
2001 | Interview, Communication Arts Blog
2000 | Selection, National Design Museum: Design Culture Now (Petopia.com)
1998 | Finalist, London Interactive Agency Awards (Nike), Organic Online
1996 | Notable Mention, Print Magazine (with Rick Morris for Swatch)
1994 | Selection, Art Center College of Design Student Gallery
1994 | Recipient, Art Center College of Design Ninth Term Honors
Affiliation
1998-Present
Art Center Alumni Association
San Francisco Ambassador (2004-Present)
Chair, San Francisco Chapter (1998-2004)
2003-2005
digital@jwt
Member, Creative Council
2001-Present
UCDA
Honorary Member
1999-2004
Instructor
Academy of Art
Stanford Continuing Studies