Hi, I’m Domenique.

Storyteller, brand builder, dream maker. Prior to Salesforce I’ve worked on creative ideas for companies like lynda.com, Symantec, Andreessen Horowitz, LVMH, IBM, BMW/Designworks, Walt Disney Co, Yahoo! and many more.

EXPERTISE
Brand and Identity Design
Character Design
Learning Design
Event Design
Web Design

Resume

2012-2025
Senior Creative Director, Characters, Culture, & Trailhead
Salesforce | San Francisco, CA

Summary
As the lead for Characters, Culture, and Trailhead at Salesforce, I create engaging ways to educate, inspire, and foster community. I collaborate with internal teams and external agencies to transform ideas into impactful brand experiences and events that delight customers, employees, and Trailblazers.

Brand & Community Leadership
Lead the brand evolution for the Salesforce Developers community, growth 3 million globally.

Created a cohesive brand solution with internal stakeholders and community teams that resonates with our most passionate Makers: Developers, Admins, Architects, and Designers.

Founding member of the Trailhead product, Salesforce's fun and engaging way to learn. Responsible for the creation of the Trailhead brand and identity, influencing our learning product, events, and swag. Co-creator of the iconic Trailblazer hoodie, celebrating its 10th year in 2025. As Trailhead Design became the foundation for Salesforce's brand expression, I empowered teams to leverage essential assets for company initiatives such as campaigns, events, enablement, and engagement, all while staying true to the company's core values.

Creator of the majority of Salesforce Characters and stakeholder for all 3D and 2D character development, production, and fabrication. Mother of Astro Nomical, Salesforce's beloved brand mascot. Astro is your guide to Salesforce, embodying a beginner’s mindset focused on doing business while doing good, and inspiring people to dream big and become who they want to be. Author of the 2nd most popular blog post on the Salesforce Blog, multiple years in a row.

Event Strategy & Design
Responsible for transforming Salesforce's event portfolio with Trailhead Design, helping teams create unique must-attend hybrid experiences for customers and employees alike. Creative lead for TDX, Developer/Trailblazer events, and internal executive experiences like Company Kickoff and Laulima. Oversaw mascot costume development and character swag production for all characters, including stuffed animals.


1994-2012
Freelance Art Direction & Design
Domenique Sillett Graphic Design | Los Angeles and San Francisco, CA

Art Direction, Graphic Design, Brand and Identity

Clients/projects include: Andreessen Horowitz, BabyCenter, Betfair, Charles Schwab, Designworks/BMW, Diageo, Findery, IMPAC Medical Systems, Location Labs, Louis Vuitton/LVMH, Lynda.com, Matrix Partners, Microsoft, Symantec, Walt Disney Studios, Yahoo! and more.

2/2013-6/2015
Interactive Creative Director
J. Walter Thompson Specialized Communications | San Francisco, CA

Leadership role within the digital group of fast-paced agency. Worked closely with Group Creative Director and Copywriters. Creation and execution of graphic, interface, multimedia, branding and identity design. Presentation to clients, mentorship and training of design staff, and direction of graphic production. Participation within work teams in multiple cities and two countries. Consulting on department process and qualifying design interview candidates.

Projects include AT&T Wireless, Diageo, HCA Houston, Hilton Hotels, KLA-Tencor, Sony Ericsson, Starbucks

10/1999-12/2000
Art Director
Angry Monkey | San Francisco, CA

Art Direction, Graphic Design, Brand and Identity
Projects include Lego, New Line Cinema, Wildbrain.com

7/1998-10/1999
Senior Designer
Razorfish, Inc. | San Francisco, CA

Art Direction and Graphic Design
Projects include Acer Computers, Barclays Global Investors, beautyscene.com, eBay, e-Coupons, Excite, Microsoft, Petopia.com

10/1996-7/1998
Designer
Organic Online, Inc. | San Francisco, CA

Graphic Design
Clients include Broderbund Software, Creative Labs, Colgate-Palmolive, Homegrocer.com, Kimberly-Clark, Kotex, Nike
 

EDUCATION

1999-1994
Art Center College of Design | Pasadena, CA
Bachelor of Fine Arts, Illustration with 9th Term Honors
Assistant to Instructor Lynda Weinman

1990-1991
Pratt Institute | Brooklyn, NY
Fine Art Foundation

RECOGNITION
2018 | Recipient, Salesforce Laulima Employee Award
2017 | Recipient, February Woman of the Month, Salesforce
2008 | Contributor, Adobe (Client Website)
2005 | Winner, JWTSC Ensemble Award (Diageo), J.Walter Thompson Specialized Communications
2005 | Finalist, Employment Marketing Awards (Diageo), J.Walter Thompson Specialized Communications
2001 | Interview, Communication Arts Blog
2000 | Selection, National Design Museum: Design Culture Now (Petopia.com)
1998 | Finalist, London Interactive Agency Awards (Nike), Organic Online
1996 | Notable Mention, Print Magazine (with Rick Morris for Swatch)
1994 | Selection, Art Center College of Design Student Gallery
1994 | Recipient, Art Center College of Design Ninth Term Honors

AFFILIATION

1998-Present
Art Center Alumni Association
San Francisco Ambassador (2004-Present)
Chair, San Francisco Chapter (1998-2004)

2003-2005
digital@jwt
Member, Creative Council

2001-Present
UCDA
Honorary Member

1999-2004
Instructor
Academy of Art
Stanford Continuing Studies